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Thursday, August 27, 2015

New AT&T 'unlimited' mobile data deal targets DirecTV crowd


NEW YORK—Unlimited wireless data plans are an endangered species, but an unlimited plan is at the center of a new offering from AT&T, which is trying to knit its TV and wireless offerings.

Under the plan, which kicks in Tuesday, you can pay $100 a month for  1Z0-599 unlimited data, talk and text on a single smartphone if you have or sign up for DirecTV or AT&T U-Verse TV service.

A second and third smartphone can be added for $40 per month each, and a fourth phone at no extra cost, after factoring in bill credits. That means a family of four can get unlimited video streaming, data, talk and text for $180 a month. You can also add a tablet for $40 a month, or smartwatch for $10 a month.

“This is the first of many integrated video and mobile  400-051 offers that we plan to announce in 2016,” says Glenn Lurie, president and CEO of AT&T Mobility. Lurie characterizes the deal as the best value plan AT&T has ever offered.

If you have DirecTV or U-Verse but do not yet have AT&T as your mobile service provider, you can receive up to $500 in switcher credits by purchasing a new phone and trading in an eligible device. If you’re an AT&T wireless customer, you can add TV packages starting at $19.99 a month for 12 months, with a two-year agreement. 1Z0-599 And if you combine your AT&T wireless and DirecTV/U-Verse bills, you can save an additional $10 per month, the company says.

Lurie calls this is a “limited-time” offer, but no end date has been established.

Video is a huge driver the company. AT&T has been investing in  70-458 wireless spectrum and in building out a nationwide “video-first” network. And of course, the company made an enormous splash in 2015, with the blockbuster $48.5 billion acquisition of DirecTV.


“AT&T thinks they can do this (unlimited data) again, without losing their shirt,” says Roger Entner, an analyst with Recon Analytics.

The company sees the new offering as benefiting the TV and wireless side of the business.

Currently, 15 million homes have DirecTV  810-420 but do not have AT&T wireless as their mobility service. “If you think about 2 ½ to 3 lines per home, you are talking about 40-plus million opportunities there,” Lurie says. “On the reverse side, you have 21 million homes that have mobility or wireless services from AT&T, that don’t have DirecTV.

Entner believes the strategy can lead to reduced churn, that is customers bolting for rival phone service. “When you have everything combined, (customers are) much less likely  examcoop to leave,” he says.

Meanwhile, Lurie dismissed comparisons with the BingeOn service announced last year by rival T-Mobile in which certain video streaming services were exempted from data caps,  C_TBW45_70 albeit at a lower resolution. According to Lurie, AT&T’s unlimited data plan applies to all content and doesn’t compromise on video quality.

“This is nothing like BingeOn, it’s actually quite opposite,” Lurie says.

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